Lets talk Money

Hey Home care Partners

Let’s talk money.

I’m not going to give you hype or best-case-scenario projections. I’m going to give you real numbers so you can decide for yourself.

Here’s a basic home care agency income model:

You charge clients $22–$28 per hour for caregiving services.
You pay caregivers $13–$17 per hour (wages + payroll taxes + workers’ comp).
Your gross margin per hour is roughly $8–$12.

Now let’s build a scenario:

10 clients, each averaging 30 hours per week.
That’s 300 billable hours per week.
At $10 average margin per hour: $3,000/week in gross margin.
Monthly gross margin: $12,000.
After insurance, admin, and other overhead (roughly $2,000–$3,000/month): you’re looking at $8,000–$10,000 in monthly profit.

That’s with 10 clients.

Scale to 20 clients and the math nearly doubles — because your fixed overhead doesn’t grow at the same rate your revenue does. That’s called operating leverage, and it’s one of the things that makes this business model so attractive.

Now here’s what I love most about these numbers:

You don’t need to be a healthcare provider.
You don’t need a nursing degree.
You don’t need a storefront, a warehouse, or inventory.

You need caregivers, clients, and systems. That’s it.

Tomorrow I’m going to talk about something most business coaches overlook — why home care income is stickier and more predictable than almost any other business model.

Coach Lesley